IBM Data and AI Ideas Portal for Clients

Shape the future of IBM!

We invite you to shape the future of IBM, including product roadmaps, by submitting ideas that matter to you the most. Here's how it works:

Post your ideas

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Post ideas and requests to enhance a product or service. Take a look at ideas others have posted and upvote them if they matter to you,

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  3. Get feedback from the IBM team to refine your idea

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The IBM team may need your help to refine the ideas so they may ask for more information or feedback. The offering manager team will then decide if they can begin working on your idea. If they can start during the next development cycle, they will put the idea on the priority list. Each team at IBM works on a different schedule, where some ideas can be implemented right away, others may be placed on a different schedule.

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Determining Personality type to help in e-business using IBM Watson

For e-commerce based companies, it is worth important to know about their customers. Different solutions are used to become aware of their customers expected response. Normally companies use old data of their customers, analyze it and finally offer some products based on this analysis. E-Commerce is and example just to explain the idea and use case, but we can extend and expand this based on different trades of life.

But in my opinion it is not effective to just know about the past history of a customer to predict the expected behavior of a customer. Although it can be helpful, but still is has great room to do more accurate predictions about the customer behavior.


Based of this problem, I tried to think of an idea to make use of social media data to identify Personality types ( based on Mayers Briggs personality types). We will make use of this data using IBM Watson to determine the personality types. Once we determine the personality types, then we can extend our personality analysis based on different trades.



Following fields can be benefited with this idea.

- We can predict the behavior of a customer more precisely based on social media data related to him. Because it is not necessary for any customer who buys a product regularly would buy the same if he is in a different mud (based on social activities).

- Air lines can offer promotional tickets to customers, if they can predict that he might be planning for a trip in coming days.

- Recruiting agencies can determine the interpersonal skills at first and filter out the key persons out of thousands.

- and many more applications...


- All the industries that want users to be better predicted for their system.

  • Guest
  • Jul 9 2018
  • Submitted
Who would benefit from this IDEA? As an E-Commerce Industry sales person, I want to know/ predict the behavior of customers.
Idea Priority High

IBM's success depends on gathering feedback from customers like yourself. Aha Ideas Portal is the third party tool through which IBM Offering Managers gather feedback from customers such as yourself.
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