IBM Data and AI

Welcome to the IBM Data and AI Ideas Portal for Clients!

We welcome and appreciate your feedback on IBM Data and AI Products to help make them even better than they are today!
Before you submit an idea, please perform a search first as a similar idea may have already been reported in the portal. If a related idea is not yet listed, please create a new idea and include with it a description which includes expected behavior as well as why having this feature would improve the service and how it would address your use case.
IBM Employees:
Clients:
  • Our team welcomes any feedback and suggestions you have for improving our offerings / products! This forum allows us to connect your offering / product improvement ideas with IBM product and engineering teams.

  • If you have not registered on this portal please click on the following link and register. To complete registration you will need to open the email you will receive from Aha to confirm your identity. http://ibm.biz/IBM-Data-and-AI-Portal-Register

Additional Information:
  • The shorter URL for this site is: https://ibm.biz/IBM-Data-and-AI-Ideas

  • To view our roadmaps: http://ibm.biz/Data-and-AI-Roadmaps

  • Reminder: This is not the place to submit defects or support needs, please use normal support channel for these cases

  • Please do not use the Ideas Portal for reporting bugs - we ask that you report bugs or issues with the product by contacting IBM support.

Determining Personality type to help in e-business using IBM Watson

For e-commerce based companies, it is worth important to know about their customers. Different solutions are used to become aware of their customers expected response. Normally companies use old data of their customers, analyze it and finally offer some products based on this analysis. E-Commerce is and example just to explain the idea and use case, but we can extend and expand this based on different trades of life.

But in my opinion it is not effective to just know about the past history of a customer to predict the expected behavior of a customer. Although it can be helpful, but still is has great room to do more accurate predictions about the customer behavior.

THE IDEA:

Based of this problem, I tried to think of an idea to make use of social media data to identify Personality types ( based on Mayers Briggs personality types). We will make use of this data using IBM Watson to determine the personality types. Once we determine the personality types, then we can extend our personality analysis based on different trades.

 

BENEFITS:

Following fields can be benefited with this idea.

- We can predict the behavior of a customer more precisely based on social media data related to him. Because it is not necessary for any customer who buys a product regularly would buy the same if he is in a different mud (based on social activities).

- Air lines can offer promotional tickets to customers, if they can predict that he might be planning for a trip in coming days.

- Recruiting agencies can determine the interpersonal skills at first and filter out the key persons out of thousands.

- and many more applications...

 

- All the industries that want users to be better predicted for their system.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jul 9 2018
  • Submitted
Who would benefit from this IDEA? As an E-Commerce Industry sales person, I want to know/ predict the behavior of customers.
Idea Priority High
  • Attach files

NOTICE TO EU RESIDENTS: per EU Data Protection Policy, if you wish to remove your personal information from the IBM ideas portal, please login to the ideas portal using your previously registered information then change your email to "anonymous@euprivacy.out" and first name to "anonymous" and last name to "anonymous". This will ensure that IBM will not send any emails to you about all idea submissions